Brand Strategy | Identity Design | PRINT DESIGN

AFC (Autonomous Financial Center)

The AFC is a all-in-one financial kiosk offering check cashing, ATM, crypto buy/sell and more servicing the growing unbanked and underbanked consumer. Quickly picked up by Target as a first of it's kind, the AFC had to feel comfortable to consumers in such environments. Tasked with developing the brand identity & strategy, materials, websites, print and digital applications, the AFC needed to feel new yet simple, easy to approach yet up to date for the fintech world.

Graphic Elements

In the world of fintech, there is a lot of...well... “techy” type graphics. From gradients, to green on black, accompanied with cheap mock ups. With AFCs we took the identity and materials to an accessible yet modern approach. The simple triangles and circles are an obvious nod to the logo while also creating the visual library that would be attractive for a wide audience. The addition of the lines, dots, and semi circles tie the overall identity into a more approachable tech-like execution.