Loloi Rugs has an incredible design aesthetic when it comes to their products, they needed and identity to match. The idea derived from the essential item to make a rug, a thread. The two lines interplay together to form a weaving of two threads. The red square was used as a differentiator, the large red block stood out among the crowd. The tag-like effect was utilized throughout all materials. The logo has stood the test of time, being the identifying mark for Loloi for over 10 years now.